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Animoca Brands and GAMEE to launch Gamee Token for hyper casual gaming

Animoca Brands Corporation Limited (“Animoca Brands” or the “Company”) and its social casual gaming subsidiary GAMEE announce that they will launch the Gamee Token, an ERC-20 utility token that will drive engagement on the GAMEE platform, provide skill-based rewards for players of GAMEE’s hyper casual game titles, and, in the longer term, assist game creators to publish their games on GAMEE. As a pre-launch promotion, holders of the REVV Token now have the opportunity to earn Gamee Tokens by adding liquidity to the REVV-ETH pair on Uniswap (see details here).

GAMEE is a high-engagement social casual gaming platform launched in 2015 and acquired by Animoca Brands earlier this year (refer to announcement of 2 July 2020). GAMEE provides over 80 proprietary games via its web site and its mobile apps on the App Store and Google Play, offering an extensive HTML5 game library. Users can enjoy casual game sessions or take part in gaming tournaments and compete for cash prizes.

In addition to original games, GAMEE also develops games in collaboration with internationally famous brands including NASA, Guinness World Records, Manchester City Football Club, and Cartoon Network.

GAMEE has over 20 million registered GAMEE users, 40 million monthly gameplays, more than 4 billion gameplay sessions to date. On average, each user plays GAMEE’s games for 25 minutes a day. Approximately half of GAMEE users play via the GAMEE website, and half play via its mobile apps.

Market dominance of hyper casual gaming
Hyper casual games are a growing market segment that already dominates the gaming market, with 78% of the 20 most downloaded new mobile games of 2019 classified as hyper casual (source: Sensor Tower, 26 March 2020). The hyper casual segment is characterized by easy and accessible games that can be played for brief sessions at any time. Unlike other gaming segments, the emphasis of hyper-casual games is on delivering entertainment and satisfaction to players in a short amount of time, instead of requiring complex strategy and long commitment. 

Over the course of 2020, the COVID-19 pandemic has significantly accelerated the growth of gaming (source: App Annie 17 August 2020), with consumers spending over US$19 billion just on mobile games in Q2 2020 – the highest result ever for a quarter. In the first half of 2020, the casual gaming segment saw growth in global downloads of 45% year-on-year (source: App Annie, 26 August 2020).

Background, utility, and issue of Gamee Token for hyper casual gaming
The Gamee Token is a fungible ERC-20 utility token built on Ethereum. It is designed to recognize and reward the skill, effort, and loyalty of players on GAMEE’s social casual gaming platform, and to drive engagement.

Gamee Tokens will be provided to players as prizes that are earned in GAMEE titles played on the platform. Gamee Tokens will be used to pay for entry fees in special tournaments, and will have governance functions including allowing token holders to vote on GAMEE games roadmaps and deployment, and the distribution of prize and rewards pools.

In addition, GAMEE is developing a non-fungible token (NFT) system, to be integrated with its games platform, that will enable GAMEE players to obtain reward boosts, access to special game missions and tournaments, and other benefits to be detailed at a later date. These GAMEE NFTs will be purchasable and upgradeable using Gamee Tokens.

Initially, Gamee Tokens will be acquired via a promotional airdrop to existing users of GAMEE. After launch, the Gamee Token will be obtainable as a skill-based reward for playing GAMEE games and tournaments, or purchased/traded on a decentralized exchange. Additionally, Animoca Brands is offering users of its REVV motorsport ecosystem a one-time opportunity to earn Gamee Tokens via a special event requiring them to add liquidity to the REVV-ETH pair on Uniswap (for details, see here).

Finally, GAMEE is developing a content creator program that will allow third party game creators to publish their casual games on the GAMEE platform, and the Gamee Token will provide essential utility to the platform’s creator program. More details will be made available as soon as practicable.

The Company intends to launch and list the Gamee Token before the end of 2020. Before the end of October 2020, 254,400,000 Gamee Tokens will be sold in a private presale to investors and strategic partners, subject to extensive lockup periods. 30,528,000 tokens have been allocated for activities benefiting the GAMEE community, including distribution to GAMEE users who play on GAMEE before the listing (these tokens will be redeemable before the listing).

More information about the Gamee Token can be obtained via the official website at and the official Telegram group at


GAMEE, a subsidiary of Animoca Brands, is a high-engagement  gaming platform connecting gamers and game creators in casual-style games and gaming challenges that reward skill, effort, and loyalty. To start playing over 80 games instantly, with no download or installation required, please visit

About Animoca Brands

Animoca Brands is a leader in the field of digital entertainment, specializing in blockchain, gamification, and artificial intelligence technologies to develop and publish a broad portfolio of products including the REVV token, games such as The SandboxCrazy Kings, and Crazy Defense Heroes, as well as products utilizing popular intellectual properties such as Formula 1®, Marvel, Garfield, Snoopy, Thomas & Friends™, Power Rangers, MotoGP™, and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, United States, South Korea, Finland, Argentina, and the Czech Republic. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.

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