Ubisoft becomes the first major video game publisher to leverage the technology to launch its truly unique tokens, with all proceeds to UNICEF

Paris, June 17, 2020 – Today, Ubisoft officially unveils a series of 55 unique “Rabbids” collectibles, as tokens on the Ethereum blockchain. As digital versions of unique Rabbids assets, they each have their own specific properties, design and value, and can be traded like game cards, using blockchain’s inherent abilities. All proceeds raised following token transactions will directly go to UNICEF as donations.  

Created by Ubisoft’s Strategic Innovation Lab as a continuous experimentation of what blockchain technology can bring to players and the gaming industry, Rabbids Tokens are original as a collector’s experience. They are collectible, but players can’t resell nor keep them forever: they are ‘always-for-sale’, meaning that at any time, another player can nab one from its owner if they pay for its indicated value, in Ethers[1]. Former owners then receive a ‘Proof of Plausible Ownership’ (POPO), a token-certificate proving they once owned the Rabbids Tokens, so they can keep growing their collection.

Just like the Rabbids themselves, Rabbids Tokens are mischievous: they transform every time they get a new owner, sporting the look of a different animal. The most adventurous achievements hunters out there will want to be among the firsts to own all Rabbids variations, while paying particular attention to full moons’ effects on them. In addition to being the proud temporary owner of a Rabbids Token, players will benefit from their everlasting benevolence: each time they buy one, they automatically contribute to a good cause, with the amount of their transaction being directly proceeded to UNICEF’s cryptocurrency fund.

“This project successfully combines both Ubisoft’s endeavors in tech experimentation and tech for good. It gathers different ideas we have been working on at the Strategic Innovation Lab into a concrete and valuable use case”, said Anne Puck, Associate Director of Ubisoft’s Blockchain Initiative. “Donations are turned into something fun, virtual transactions have an impact in real life, and we use a peer-to-peer mechanics: money goes directly to UNICEF, there is no intermediary”.

Built on the ERC-721 Non-Fungible Tokens (NFT) standard, Rabbids Tokens are fully interoperable, which means they could even be used in any other game accepting this widespread standard.

For more information about Rabbids Tokens, please visit our dedicated website with an introduction video.


About Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2019-20 fiscal year, Ubisoft generated net bookings of €1,534 million. To learn more, please visit:

About Ubisoft Strategic Innovation Lab

The Strategic Innovation Lab’s mission is to help Ubisoft anticipate the future. It’s a think-and-do tank that analyses technological, social and business trends to identify opportunities for innovation and explore the possibilities through prototypes and projects with internal and external partners. This exploratory role enables Ubisoft to gauge the potential of innovative ideas before possibly incorporating them into the business on a larger scale.

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