VREX Lab, a South Korean augmented reality (AR) app developer, has partnered with renowned hip hop producer Louis Maui to create “Show Me the Mask,” an American Idol type of contest mixing AR and blockchain technology.
For those of you who are unfamiliar with South Korea’s hip hop scene, Louis Maui has an important track record which includes producing the albums of the winner and the runner-up of last season of “Show Me the Mask” (South Korea’s hip-hop equivalent to American Idol).
Nowadays content we consume is becoming more and more virtual, meaning the content features digital assets such as 3D characters or items with more regularity and importance. We are slowly entering an era full of virtual personas, youtubers and influencers that change the view we have of entertainment as a whole thanks to 3D/AR/VR technology. That technological progress has been matched by a rise in imaginative cultural products and the first generation of virtual actors such as virtual Youtubers or influencers emerged. Whereas digital assets of the past were protagonists only within animation films or games, the digital assets of today have a much larger stage to perform on part thanks to the growth of immersive technology, social media, and imaginative creators.
Enters “Show Me the Mask”
The principle of the contest is simple: sniff out new talent and give them a new online persona. Above anything else the aim is to entertain! “Show me the Mask” will be pioneering a new type of entertainment on the blockchain that is completely different from what has been done before.
One artist, one virtual persona. “Show Me the Mask” will be the first ever contest using crypto-based virtual personas.
Applications are accepted until April 7th after which 7 finalists will be selected by Louis Maui to enter the final round of the contest. Each of the seven final contestants will have a custom-made non-fungible token (NFT) persona.
Applicants selected for the final will appear on stage on April 20th at a venue in Seoul, Korea where they will livestream their performance on Twitch. Each finalist will have their virtual personas that exist as non-fungible tokens (NFT) on the blockchain. Such NFT-based masks will become the rappers’ public identities, as those who debut through this contest will continue performing as a virtual artist, hiding their faces and identities behind the AR mask. Early fans or backers of these new virtual artists will have the chance to purchase exclusive NFTs connected to these artists’ masks, music, or profits.
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